Esendex: Spike in online shopping in the UK, post-pandemic
The retail landscape of 2022 saw an 18 per cent rise compared to online shopping pre-pandemic
Cynera Rodricks
October 25, 2022
Network traffic increased above average, reaching a peak of 40 per cent
On October 19, Virgin media O2 saw a spike in their network traffic, as consumers streamed Premiere League matches and downloaded the latest Call Of Duty game.
This peak was recorded at 40 per cent, which was higher than the average weeknight traffic and also 6.6pc higher than last years record in December.
The spike meant the average broadband user consumed more than 8GB of data as customers watched five live Premier league matches and pre-downloaded Call Of Duty: Modern Warfare II, ahead of its public release the following day.
Jeanie York, Virgin Media O2’s chief technology officer, said: “Whilst it’s hard to predict what will come next in the world of streaming and gaming, one thing is for certain; with gigabit speeds and an ultra-reliable service to match, we have the network that is ready for it all.”