SAP chief business officer, Marika Auramo, has left the German business software giant after 24 years and moved to Vodafone as CEO of Vodafone Business, taking over from interim CEO Giorgio Migliarina.
Auramo who has more than 25 years of experience in the global IT industry, also joins Vodafone’s Executive Committee.
At the German internatonal software company she was responsible for SAP’s product portfolio across 89 countries and for managing 14,000 employees. She joined SAP in 1999 and held positions including COO EMEA North, Managing Director for the Nordic and Baltic region, Global COO of SAP Database and Data Management in the US, and Interim President of the EMEA region.
Margherita Della Valle, CEO of Vodafone Group, said: “I am delighted that Marika will be joining Vodafone to lead our Business division, a key growth driver. She brings extensive B2B experience from the IT industry, and I look forward to welcoming her as a member of our Executive Committee.”
Auramo said: “Vodafone Business has strong growth opportunities as large corporates, SMEs, and the public sector look to adopt more digital tools to enhance growth and productivity. I will be working alongside my new colleagues to capture this.”