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Three UK scales up plans in business market

Megan Robinson
December 21, 2021

The operator will look to strengthen its B2B offering in the new year

Three UK is scaling up plans to overhaul the business market, starting with the launch of a new platform in January.

Three UK’s managing director of business Mike Tomlinson was appointed in September 2020 to create a B2B presence for the company.

Tomlinson has over ten years of experience running business units for telcos.

“[Three] took a really strong price leadership position because we didn’t have any legacy margin to protect; we were starting again,” he said.

“Because we kept the cost base down and we used technology where we could, we could make a really good return and have a considerably lower price point than all of our major competition.”

Three has showed immense growth and progress in light of the pandemic, said Tomlinson.

“I think we probably could have moved faster without the pandemic, but there has been so much disruption in the market, which normally means people look around to see if there’s a better alternative.

“It might be one of the reasons why right now we’re giving the customer exactly what they need and lots of people are having to rethink how they work, and what they pay for and prioritise.”

Tomlinson reveals that even though competitors might be outselling Three, the company has taken about 30 per cent of the small business market this year.

“The market response has been phenomenal and we know why. We’re price leaders, we know we’re good service at a great price, and we put £2 billion into the network to make it better,” he said.

The next steps for Three include building services, moving to the medium-sized business segment, sales enablement, continuing to work in small businesses and partnering with competition.

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