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SMS business traffic to generate £38 billion by 2025

Paul Lipscombe
August 11, 2020

Operators are expected to lose less in revenue in the long-term as illegal channels are clamped down on

A new study has revealed that operator revenue from SMS business traffic will hit £38 billion by 2025.

That number is up from just over £30 million this year according to Juniper Research, an overall leap of 26 per cent.

The research firm reported the predictions as part of its A2P Messaging: SMS, RCS and OTT Business Messaging 2020-2025 study.

Juniper Research put this down to a reduction in illegitimate traffic due to the introduction of SMS firewalls.

Juniper also predicts fraudulent traffic to drop by 75 per over the next five years, from 539 billion messages this year to 138 billion in 2025.

Operators are expected to benefit from this as traffic delivered over legitimate channels increases.

These MNOs are projected to lose £4.4bn in operator revenue due illegitimate channels, but this reduce to £920m by 2025.

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