Samsung Electronics UK has appointe ex-Nike and Amazon executive Deborah Honig as its first-ever Chief Customer Officer.
She spent the first part of her career as a management consultant at McKinsey where she was part of the consumer practice and advised global businesses on strategy, marketing and commercial leadership.
Honig has worked for Nike, Amazon, M&S and Starbucks developing brands and customer propositions and applying data and technology to improve how businesses serve customers.
“Samsung is an exciting brand. I’m thrilled to be joining the team. I’ve always put myself in the shoes of customers to appreciate what they want and expect from a brand. I look forward to working with the team here at Samsung to deepen our connection with our customers”
Inha Cho Samsung UK & Ireland president added:
Deborah as our first UK Chief Custom:er Officer brings a wealth of experience from her strategic and commercial leadership roles at world-class companies. Deborah will be key to us developing a more customer-centric culture, alongside building long-term loyal customers through more tailored and personalised relationships.”