Reboxed develops platform to encourage organisations to develop their own recommerce services

Circular economy startup Reboxed has launched ReboxedOS, a platform aimed at helping brands manage consumer electronics trade ins and inventory management

The platform allows companies to establish and scale co-branded resale, trade-in, and recycling programs, with a focus on both revenue growth and sustainability.

It has been designed to integrate with existing systems, allowing brands to incorporate circular commerce into their operations. It includes options for direct stock feeds and API integrations, along with inventory management and repair services.

“A quarter of all mobile phones sold last year were bought second-hand or refurbished”

Key features and modules of the system include Restore (a resale platform that supports the refurbishment and resale of devices), Recirculate (trade-in programs available digitally and in-store for used electronics), Rebox (handling returns, repairs, and refurbishments), and ReGenerate (tools to track the sustainability impact and commercial performance of recommerce activities).

Phil Kemish, Co-founder and CEO of Reboxed, said, “With ReboxedOS, we aim to reduce tech waste and support brands in adopting circular commerce. The platform offers up to 50 percent savings on tech, enhancing customer value while promoting sustainability. There is growing consumer interest in refurbished tech and trade-ins, making recommerce increasingly important for brands.”

Co-founder Matt Thorne added, “We’re focused on improving the trade-in and e-commerce experience to make recommerce a core part of customer engagement, helping brands extend product life and connect with environmentally conscious consumers.”

Reboxed says the secondary market for devices iis growing 16 times faster than traditional retail, highlighting a significant shift in consumer behaviour towards more sustainable and affordable purchasing options. Its  Future of Circular Electronics Report 202 4 report claims a quarter of all mobile phones sold last year were bought second-hand or refurbished, up 19 per cent from 2021.

Reboxed has been working with Three to offer refurbished products to customers of Three’s SIM-only SMARTY brand and has partnered with Lebara Mobile and Airtime rewards on used device sales.

NB: Phil Kemish will be a speaker at the channel’s only secondary market conference Circular Summit on October 22-23 at The Park Plaza London. Book your two-day ticket HERE.