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OPPO partners with Google and MediaTek to bring AI to its entire range of devices

Staff Reporter
June 10, 2024

As Apple this week announces its AI strategy, OPPO has confirmed it has partnered with Google, Mircosoft and MediaTek to equip all of its devices with AI and .sell them to 50 million users this year.

OPPO says AI should not remain exclusive to just flagship phones and selected users but should instead be accessible to more users around the world.

OPPO and MediaTek are tuning chips to enhance chip storage and computational efficiency on future OPPO flagship models. Its partnership with Microsoft intends the next-generation OPPO phones to be equipped with Microsoft natural voice and text conversion and improved connectivity between desktop AI and phones.

“OPPO aims to make AI phones accessible to everyone, ” said Billy Zhang, President of Overseas Sales and Service. “OPPO is bringing generative AI to all product lines. By the end of this year, we expect to bring generative AI features to about 50 million users.”

IDC’s researcgh “
Time to Democratise the Impact of AI Tech” forecasts AI phones in the sub-US$1000 segment are expected to grow by 250% in 2024, reaching 35 million units.

OPPO has filed over 5,000 patents related to AI. Around 70 per cent are specifically related to AI imaging. Since 2020, OPPO has developed its own Language Models and has been active in large vision models and multimodal technology. OPPO says it is the first smartphone company to deploy an LLM with seven billion parameters directly on the device. It has rolled out over 100 generative AI features to its phones this year.

OPPO’s next-generation Find X flagship will feature the Google Gemini family LLMs with AI features such as AI Toolbox including AI Writer and AI Recording Summary features.

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