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O2 targets SMEs with launch of new B2B campaign

Saf Malik
April 23, 2021

Campaign will launch with TV advert that airs tonight

O2 Business has today announced a brand new B2B campaign designed to show the nations SMEs how its tariffs and digital tools can adapt amid business changes. 

The multi-million-pound campaign is launching with an O2 Business TV advert which will air this evening. 

It will follow the journey of sole trader Ted whose shop has been forced to close his shop but is lent help by a friendly robot. 

O2 head of SMB brand and Marcomms Allie Lawson said: “Ted represents many business owners around the country who are now having to navigate yet another change as the nation starts to open up again. 

“At the heart of this campaign is a dedicated business owner who wants to succeed and adapt to the changing landscape smoothly. Nobody should be penalised for wanting or needing flexibility, and that’s why our solutions provide that support to let him, and others like him, do so.

We’re proud to be launching this B2B campaign at a time when SMBs need to support the most, so they too can benefit from our flexible network as we move forwards.” 

O2 Business offers automatic data rollover every month and data tariffs that can flex up and down as business needs change. Businesses can add a range of flexible digital tools such as Office 365 and McAfee at any time. 

The campaign will appear across multiple channels including TV, BVOD, Social, OLV, retail, PR and online. 

For more information on O2 Business, customers can visit

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