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Mobile retailers look to capitalise on Black Friday rush

Alex Yau
November 28, 2014

All major retailers offering significant discounts on what is likely to be the biggest trading day of the year

One of the biggest trading days in the mobile phone year is underway with shoppers flocking to stores to take advantage of Black Friday deals.

Carphone says that they had customers queuing from early morning ahead of its ‘flash sale’ which it was running up until midnight on Tuesday 2 December.

Its headline deal was for the Samsung Galaxy S5 which the retailer says customers could save £200 upfront when taking it on a £22.50 per month tariff, with an upfront cost of £29.99. Savings of £170 and £220 were also being offered on the Sony Xperia Z3 and HTC One (M8) respectively.

“Last year, Black Friday represented our biggest weekend of online traffic and online trading,” said Carphone Warehouse chief executive officer Graham Stapleton.

“Black Friday marks the beginning of the first big shopping weekend of the shopping season and this year Carphone Warehouse discounts will run from 8am on Friday morning to midnight on 2nd December. Shoppers will be rushing to catch a bargain on the go and we’re expecting more than 60% of traffic to be from smartphones or tablets.”

O2 is running a number of offers including a Samsung Galaxy S5 with no upfront cost (normally £99) on a £33 per month with unlimited calls, texts and 2GB of data. The upfront cost on handsets such as the Sony Xperia Z2, Nokia Lumia 1020 and Galaxy S3 Mini has also been cancelled.

EE announced that it would be reducing the cost of all pay-as-you-go smartphones worth £150 or less by 20 per cent. The same discount was also being offered on its WiFi devices and accessories. The operator is also offering 10GB for the price of 2GB on monthly tariffs on selected tablets.

Vodafone is offering a Galaxy S5 with no upfront cost with 600 mins, unlimited texts and 500MB of 3G data for £22.50 (normally £30.50). Other deals include the same tariff for a HTC One (M8) which would d normally cost shoppers £34.50.

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