iDMobile sponsors Channel 4 E4 Bright Entertainment streaming channel to reach young crowd

Staff Reporter

May 1, 2024

Currys’ iD Mobile MVNO will be sponsoring Channel 4‘s free streaming E4’s ‘Bright Entertainment’ channel.

IDMobile, which runs on the Three network, will use the sponsorship to promote a new logo and branding identity. The sponsorship ident feature voice-over from actor and comedian Matt Berry.

E4 Bright Entertainment’ is primarily aimed at the 16/18–34 age group.

Lewis Henry, Customer and Marketing Director at iD Mobile said: “Partnering with Channel 4 to sponsor ‘E4 Bright Entertainment’ is a new chapter for iD Mobile The diverse programming on offer, presents us with the perfect way to reach people of all ages at scale as we roll out our refreshed brand platform”.

Henry: new chapter for iD Mobile

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