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Gusto targets tenfold turnover rise to £30m by end of 2015

Paul Withers
May 12, 2014

Growth plans follow move to new 20,000 square foot premises and blueprint to recruit a further 25 staff this year

Gusto Telecom is aiming to increase its turnover tenfold to £30 million by the end of 2015 following its move to expanded premises.

Last year, which was the company’s first full 12-month trading period since it formed in August 2012, Gusto reported turnover of £3 million. This year it is aiming to increase that to £15 million before doubling that figure again next year.

The accessories manufacturer last week doubled its office and warehouse space by relocating to a new 20,000 square foot premises in Banbury, Oxfordshire. Gusto had been based in Coventry since it was established. It employs 15 people and to achieve its growth ambitions, is looking to recruit a further 25 staff across sales, product development and warehouse operations over the next 12 months.

The company’s expansion plans include its latest deals with mobile operator Three to sell its Juice chargers (pictured) in its 345 stores and online.


It has sold one million of the chargers since they went on sale in December 2012, and is aiming to double that figure by the autumn. Its products cover mains and in-car chargers, USB charging and syncing cables, car kits, Bluetooth headsets and speakers, and smartphone cases with in-built batteries.

They are on sale in more than 3,000 stores in the UK with DSGi (298 Currys and PC World outlets), John Lewis, Carphone Warehouse, O2, Staples, Sainsbury’s and Fonehouse, and also in Ireland, Spain, Italy, Hungary and Australia.

Gusto managing director Joe Bennett said: “We are confident of tripling turnover this year and doubling that number next year to £30 million, which would be a remarkable achievement for a company that is less than two years old.

“Our move to a new and larger premises enables us to look ahead with ambitious growth plans in mind and we will be able to achieve this by more than doubling our staff numbers and expanding our product portfolio and routes to market.”

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