Accessories distributor will bring charger manufacturer’s products to European retailers for the first time
Frequency Telecom has signed a deal with power firm Just Wireless to become the distributor for the UK and Europe.
Just Wireless, which is based in New York, specialises in manufacturing mains, car and USB chargers.
All products are MFi (Made for iPhone/iPad/iPad) approved. Its retail partners in the US include Best Buy, Walmart, Target and Walgreens but it is yet to form partnerships outside of its home country, and will look to use Frequency’s presence and relationships with companies throughout Europe to build on this.
In line with this, Just Wireless will be introducing and showcasing its latest range of power products alongside Frequency, which has a presence in 50 countries, at the annual IFA trade show taking place in Berlin from September 4-9.
Just Wireless, which holds almost a third of the power market in the US, joins 41 other brands in Frequency’s portfolio, such as Case Mate, Griffin, Happy Plugs, HTC, JAYS, Motorola,, Music Angel, and Sony.
Frequency managing director John Willoughby said: “Just Wireless has a very strong U.S. presence and as the leading power brand, we see great potential in the European market.”