Former Virgin Media O2 Head of SMB Sales Angie Ablard Simpson has joined secondary market refurbisher urMobile as director of channel develoment.
Her first project is launching a trade portal within called ur Business for buying and trading handsets which is now open,
The UR Business portal offers account holders the ability to manage orders, check stock availability, process trade-ins, track orders, request repairs, and sell a ‘Business Premium’ range of flagship products with a 24-month warranty and at least 90 percent battery capacity.
Access to the portal will be open channle partners themselves to manage access to a portfolio of mainly Apple, Samsung and Google refurbished handsets as well as offer a trade in and/or repair service to their customers.
“Breaking the stigma around refurbished phones and devices for business is smart and essential for driving a more sustainable future. However, most people are already aware of this, and that hasn’t necessarily been the main problem”, said Ablard
“Historically, the inconsistency in supply and quality has made opting for the sustainable choice unsettling, with low confidence in the experience for B2B customers. It’s time to shift that confidence—refurbished doesn’t mean second-rate; it means commercially smarter, greener, and just as reliable.”
The platform also offers trade-in repair options. Each handset is carefully inspected, tested, and certified, providing peace of mind and trust with every purchase.
Barry Poke, CEO of ur.co.uk aded
“We’re excited to unveil a game-changing solution that addresses the biggest challenges telecoms and IT partners face when buying refurbished devices and embracing the circular economy,” said “Our portal has taken years in the planning and empowers partners to buy, trade-in, and offer repairs with total confidence, delivering premium devices at competitive prices.”
UR has been operating for over 13 years. Refurbished phones from UR.co.uk come with a 12-month warranty. This extends to 24 months for devices bought on UR Business
Explore more used device reseller opportunities at Mobile News conference Circular Summit, the UKs only secondary market business event.