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Eurostar Global expands Sony partnership with Xperia 10 IV now available

Paul Lipscombe
July 4, 2022

It follows the launch of the Xperia 1 IV through Eurostar Global last month

Eurostar Global has strengthened its existing partnership with Sony, with the launch of two new Sony Xperia smartphones.

The distributor has confirmed availability of the Xperia 1 IV and Xperia 10 IV, with RRP’s of the handsets at £1,299 and £429 respectively.

Eurostar Global has been distributing the Xperia 1 IV since June 16, while the Xperia 10 IV is now also available.

“With Sony’s brand being so strong globally, and with its heritage and experience in technology, it’s a pleasure to be able to be distributing their new range of Xperia handsets,” said Eurostar Global head of commercial and vendor management Steve Hankey.

“Eurostar Global is a widely recognised specialist mobile device distributor in the UK, which is why we partnered with them back in 2021,” adds Sony general manager Stefan Gasson.

“With the launch of the new Xperia 10 IV range, alongside the recent launch of the Xperia 1 IV, we’re very confident that we’ll continue to extend our range into the B2B market with their expertise.”

Gasson also confirmed that Sony is expanding its range of products for distribution to include AV products later this year.

The Xperia 1 IV comes with a quad-camera set up, an OLED 6.5-inch screen, a 5,000mAh battery and 12GB of RAM.

Meanwhile the Xperia 10 IV has a triple-camera, a six-inch OLED screen, 5,000mAh battery and 6GB of RAM.

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