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EE to cut B2B dealer base by two thirds to 500

Paul Withers
July 15, 2013

Operator terminating the contracts of those with less then 50 live CTNs on their base in order to focus on those driving greater business for it

EE is cutting its base of 1,500 dealers by up to two thirds as it ceases trading with those with less than 50 live customer telephone numbers (CTSNs) on their base at any one time.

Dealers that find themselves in that category will be informed before the end of the month and given a week before their contract is terminated.

An EE spokesman told Mobile News the operator was making the move so it can concentrate on those dealers that are driving greater volumes for it.

He added that those being cut will not suffer as a consequence due to them not making large amounts of connections on EE, which would suggest they are focusing their businesses on rival networks.

“We’re reviewing our distribution network so that we can operate as effectively and efficiently as possible, ensuring our rapidly growing number of business customers have the best experience of the EE brand.

“As part of this review we are reducing the number of stockists, allowing our distributors to focus efforts on where they can generate the greatest return. The feedback we have had so far from those dealers is that this makes perfect sense.”

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