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Currys PC World to stock Asus ZenFone range

James Pearce
November 4, 2014

Handset launched online on September 1 and Asus claim it’s seen sales growth rate of 414 per cent over seven weeks

Asus has partnered with Currys PC World to sell its ZenFone range of handsets as part of an in-store partnership, with the first devices going on sale this week.

Currys PC World stores will have a branded Asus display with the staff from the Chinese manufacturer on hand to train store staff and demo the phones to customers.

29 stores will stock the phone by the end of this week, with the rollout reaching 51 stores by December in preparation for the Christmas period.

The ZenFone was initially launched online on September 1 with Asus claiming the response has been positive.  Sales of the device have grown by 414 per cent in the seven weeks since it became available online.

Both the ZenFone 5 – with a 5 inch screen, 2Ghz Intel Atom processor, and 8 megapixel camera – and the ZenFone 6, which has a larger 6 inch screen and 13 megapixel snapper, will be on sale in the stores.

Dixons Retail buyer for mobile phones Will Coates said, “We have seen massive interest in ZenFone since it’s UK Launch, and we are excited that ASUS ZenFone 5 and 6 will now be available for customers in our Currys PC World retail stores.”

The 5 inch and 6 inch models will both be available in four colours – Charcoal Black, Pearl White, Cherry Red and Champagne Gold – with the former available for £149.99 and the latter for £249.99.

ASUS account director Anand Unadkat said: “We are firmly committed to building on the recent successful launch of the ZenFone in the UK and making a genuine assault on the UK smartphone market. We are already partnering with some of the UK’s biggest retailers, and are extremely excited to be launching in-store with Currys PC World.

“We firmly believe that our focus on innovation, design, quality and user experience will help to enable us to take a significant share from our competitors in the UK within the next 12 months and challenge the established brands.”

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