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Counterpoint: OnePlus gains ground in Europe

Paul Lipscombe
November 22, 2021

The vendor grew by 131 per cent YoY in European during the last quarter 

OnePlus is the fastest-growing smartphone brand in Europe, with the Chinese vendor retaining its place in the top five in the third quarter.

OnePlus registered growth of 131 per cent year-on-year in the quarter, taking its European users past three million, according to Counterpoint Research.

The UK is one of the vendor’s biggest markets in Europe.

OnePlus – part of the BBK Group that also includes Oppo, Vivo and Realme – experienced its biggest surge in Northern Europe, where sales were up by more than 200 per cent.

The vendor’s partnership with Amazon has been cited as a significant reason for the growth, with the UK among the biggest markets for this.

Growing community

“We are very pleased with our performance in Europe, backed by a wider product portfolio, our ever-growing community in Europe and stronger ties with our partners,” said OnePlus Europe head of strategy Tuomas Lampen.

“Today, we proudly serve our users with a OnePlus experience across a range of price points.”

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