Global refurbished smartphone shipments grow 13pc in 2017
According to new research from Counterpoint the sector is the fastest growing in the industry
Retailers
March 14, 2018
The mascot was last used in campaigns ten years ago
Carphone Warehouse has today (Feb 1) announced the return of mascot Mowbli in a fresh marketing campaign.
The anthropomorphised mobile phone character will star in online and print adverts from today.
YouTube technology reviewer SuperSaf will unveil the revamped mascot, which upgrades to a smartphone look. It was cut from Carphone advertising campaigns in 2008.
Carphone Warehouse head of brand and advertising Georgina Bramall said: “As the UK’s only independent mobile retailer, customers can be confident that we’re on their side to compare and negotiate a better deal and Mowbli is the perfect flag bearer to lead the charge.”