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Carphone brings back mascot Mowbli full time

Manny Pham
February 1, 2018

The mascot was last used in campaigns ten years ago 

Carphone Warehouse has today (Feb 1) announced the return of mascot Mowbli in a fresh marketing campaign.

The anthropomorphised mobile phone character will star in online and print adverts from today.

YouTube technology reviewer SuperSaf will unveil the revamped mascot, which upgrades to a smartphone look. It was cut from Carphone advertising campaigns in 2008.

The retailer used Mowbli last year to promote the HMD Global-manufactured Nokia 3310, placing a four metre tall Mowbli on its HQ.

Carphone Warehouse head of brand and advertising Georgina Bramall said: “As the UK’s only independent mobile retailer, customers can be confident that we’re on their side to compare and negotiate a better deal and Mowbli is the perfect flag bearer to lead the charge.”



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