The launch of BT’s new product is the first commitment of its recently announced Enterprise Customer Charter
BT has launched a new product to boost fixed broadband speeds for thousands of UK small businesses who haven’t yet upgraded to fibre broadband.
It has become the first UK Internet Service Provider to merge fixed and 4G speeds to boost slower broadband connections on copper lines.
The Hybrid Speed Boost product offers businesses average download speeds of 20Mbps which is more than twice the average download speed for copper broadband connections.
Hybrid Speed Boost is included at no extra cost for new BT business broadband customers as well as existing customers when they renew their plan.
BT’s MD for its SoHo unit Chris Sims said: “Using cutting-edge technology, we’re launching the first product in the UK to fuse fixed and mobile connections together to bring faster speeds to small firms which might be struggling on slower copper lines.
“Fast, reliable broadband is vital for the smooth, day to day running of a business, so we’ve taken action today to boost speeds for businesses taking copper broadband – at no extra cost.
“Hybrid Speed Boost could revolutionise operations for small businesses that may currently be struggling with the required bandwidth to process large files, access cloud services or use HD video.”