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Distributors - Paul Lipscombe
January 27, 2021
The acquisition is set to help Brightstar expand its device protection offering
Brightstar has announced the acquisition of customer service management provider LucidCX.
The acquisition comes as the global distributor looks to boost the level of customer service it provides for its growing service portfolio.
LucidCX supports customers through the entire lifecycle from a range of services, from onboarding to repairs, returns and upgrades, across multiple channels including digital, retail, call centres and head offices.
The firm provides customer service management software and services to a range of leading banks, mobile phone networks, insurers, manufacturers and retailers.
These partners include; Samsung, Three, Sky, Virgin Media, Tesco Mobile and Assurant.
Customer service boost
Brightstar will use LucidCX’s software and services to boost its own customer service and customer care.
Brightstar will also help LucidCX expand its operations and deliver its services to a host of a new customers.
Brightstar CEO Rod Millar said: “LucidCX builds additional capabilities into Brightstar’s services, supporting our Device Protection, and wider smart technology services, ensuring we deliver exceptional value and capabilities to our customers.
“The addition of LucidCX will enable Brightstar to deliver the best experience to consumers as it continues to drive innovation and value throughout the device protection landscape.”
LucidCX CEO Matt Dyson adds: “Together we can further transform the customer journey, and we are excited to tap into Brightstar’s resources and reach to scale our offering and support more global customers.”
