Mystery Shopper is fed up of devices that break easily and wants a smartphone that is a bit more durable. Can our retailers finds a good device that won’t break every time it is dropped
5: O2
Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 5/5
Total – 16/30
4: Vodafone
Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 2/5
Shop appearance – 3/5
Total – 17/30
3: EE
Product range – 2/5
Product knowledge – 3/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 20/30
2: Carphone Warehouse
Product range – 2/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 3/5
Total – 24/30
1: Three
Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 26/30
Summary
Most smartphones come with a large screen so finding a durable device is a tough task.
That was evident as the staff struggled to offer a device.
Ikraam at O2 outright said it was an “impossible” task and didn’t even try to make a sale.
Gabriel at Vodafone was nicer but spent too much time laughing, not enough selling.
Armen at EE rushed through the sale a bit too much.
Jimmy at Carphone took his time and came close to winning, but he only offered one phone.
Joel at Three offered two and gave a lot more information, giving him a deserved victory.
Full article in Mobile News issue 580 (January 19, 2015).
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