The rebrand signals a fresh drive to Genuine Solutions’ sustainability goals
Genuine Solutions has undergone a restructure, with all three companies merging to become one.
Live from today (October 29), Genuine Solutions Group, GSUK and GSL have merged to become Genuine Solutions.
The restructure and rebrand was due to take place last year to commemorate the 15th anniversary, but was put on hold due to the pandemic, says Genuine Solutions CEO Christian McBride.
Genuine Solutions specialises in the recovery and redistribution of stock.
McBride told Mobile News that the company is keen to put the environment at the forefront of its strategy.
“To reflect this shifting world and to continue our success over the next 15 years, we’ve built on our ambition to create a strategy for the future, with one that embraces the circular economy to eliminate waste.
“We will transition this planet first approach throughout everything we do into one brand, growing our reputation as sustainable stockists and distributors.”
To date, Genuine Solutions has recovered and redistributed over 90 million products, with the firm targeting the 100 million milestone.
Earlier this year the company was awarded silver at the Global Good Awards – an event that focus on the environment – for its circular economy model.