Williams has previously spent four years in B2B roles at Exertis
Exertis has appointed Sam Williams as its director of sales for B2B.
Williams has been with the distributor for 15 years, working in both retail and B2B roles.
Prior to his appointment as director of sales for B2B, he was director of sales (accessories and own brand) for the past 18 months.
Williams will be based at Exertis’ Basingstoke office and report to chief sales officer Mike Buley.
Commenting on his appointment Williams said: “We have a great foundation to work from with an ambitious, talented and highly experienced team.
“Exertis is a fast moving and dynamic business and I’m looking forward to the challenge.”