Sony UK has appointed Eurostar Global Electronics as a distributor for its consumer products and mobile group.
“Sony’s niche offering of mobile devices incorporate some of the highest specification components available. When paired with their audio-visual products these can provide an unrivalled consumer experience,” said Eurostar Global Managing Director Peter Carnall.
“Eurostar Global aim to support Sony devices across all channels. We are thrilled to be able to offer Sony products to their customers.”
Eurostar Head of Commercial and Vendor management Steve Hankey who worked on the deal added:
“Sony’s mobile products offer the very best in cutting edge technology. They are highly respected within the industry. Sony’s mobile offering always has amongst the best screen, audio and camera technology available. I am looking forward to welcoming Sony to the Eurostar portfolio”
The deal adds to other major accounts won in the last year by Eurostar. Other clients and partners including Emporia, Alcatel, OnePlus, CAT and TCL.
The Sony addition is a massive win for Eurostar since it was established in 2007. The company currently employs over 69 full-time staff and achieved a turnover of £125m in 2020/21.
Carnall and Brett Watmough formed the company to service the export and secondary markets with mobile handsets sourced primarily from UK Channels.