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Cellhire appoints new BDM to boost channel presence

Paul Lipscombe
July 29, 2021

Fort joins from 9 Group and boasts strong mobile experience 

Cellhire has appointed a new business development manager as the firm seeks to boost its channel presence.

The York-based dealer which specialises in providing mobile and IoT communications has confirmed the addition of Simon Fort to its team.

Fort joins Cellhire from 9 Group, where he was most recently head of mobile and spent eight years.

In his new role at Cellhire, Fort will be responsible for the growth and development of key strategic partnerships within the UK telecoms resellers industry.

He is tasked with building on Cellhire’s existing relationships with operators Vodafone, O2 and EE.


Before his stint at 9 Group, Fort worked for Verridian PLC he was a key account manager for Tesco, O2 and the Carphone Warehouse.

Fort has also worked for Nokia for more than a decade, over the course of two spells. During his time at Nokia, he was head of product marketing.

Commenting on his appointment, Fort said: “It’s a great time to join the business because, as a direct wholesale partner for the top three UK MNOs, Cellhire can offer its partners extremely competitive commercials across a wide range of networks and bespoke solutions.

“With my experience in the indirect channel, I’m very much looking forward to growing Cellhire’s partner business and further developing the company as a key provider of wholesale mobile services to the reseller community.”

Cellhire UK managing director Matt Bennett added: “His expansive background in mobile telecoms will be a real aid when onboarding new partners and strengthening our position as the leading mobile telecoms provider to resellers.”

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