Mystery Shopper: Wrexham

Mystery Shopper wants a smartphone but is confused by all the available options. He wants to surf the web and take photos and can spend up to £15 a month

5: Get Connected

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 2/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 3/5 
Total – 15/30

4: Tesco

Product range – 4/5
Product knowledge – 2/5
Airtime knowledge – 2/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 4/5
Total – 16/30

=2: Vodafone

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 18/30

=2: T-Mobile

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 18/30

1: O2

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 21/30

Full article in Mobile News issue 511 (April 9, 2012).

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This mystery shop was conducted by infinite, a leading field marketing provider specialising in the technology and FMCG sectors. To find out how infinite can support your brand please visit www.infinitegroup.co.uk.