Exertis strikes distribution partnership with Fitbit

The distributor will offer customers the full range of Fitbit products

Exertis has extended its consumer line-up with the addition of a distribution partnership with Fitbit.

This will see Exertis offer the channel a full range of Fitbit products, plus drive the brand into alternative consumer channels, including corporate wellbeing, salary sacrifice and gift-with-purchases markets.

The range includes the health smartwatch Fitbit Sense, the Fitbit Versa family of smartwatches, Fitbit Charge 4, Fitbit Inspire 2 and Fitbit Ace 2 activity trackers.

Commenting on the partnership Exertis Consumer Commercial Director Caroline Hope said: “We’re really excited by the opportunity that Fitbit presents to Exertis.

“Health and wellbeing are more important than ever as businesses look at new initiatives to offer benefits to their employees. We’re looking forward to enabling the channel within this dynamic growth area.”