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Sony launches Xperia X ad campaign with Channel 4
Adverts feature Paul Chowdhry, Steve Jones and James Buckley promote camera on the manufacturer’s latest flagship smartphone
24 Seven national roaming SIM compatible with Xperia X and XA
Jump SIM, which runs on EE, O2 and Vodafone, switches to the next available network when signal is lost
UK operators and Carphone to stock Sony Xperia X series
Sony claims the new handsets, with new features, are a ‘reimagining’ of its Xperia series