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Sony has set itself the goal of being the world’s third biggest smartphone manufacturer by the end of 2013. Its president of North Western Europe, Pierre Perron, tells Paul Withers how cracking the UK market is key
Sony Mobile wants to ‘re-engage’ with the public – starting with a £20 million marketing blitz. Paul Withers asks the firm’s president of North Western Europe, Pierre Perron, how he intends to claw back market share
Manufacturer trebling its 2011 marketing spend to as it promotes its Xperia, S, P and U handsets
Following the break-up of its partnership with Ericsson, Sony is to become a standalone mobile vendor. Michael House asks leading industry figures how they rate its chances
Company is renamed Sony Mobile Communications, with Bert Nordberg remaining as president and CEO