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Sony Mobile targets top three smartphone status

Sony has set itself the goal of being the world’s third biggest smartphone manufacturer by the end of 2013. Its president of North Western Europe, Pierre Perron, tells Paul Withers how cracking the UK market is key

  • Staff Reporter
  • 15 February 2013
  • Features, Manufacturers

Hearts and minds – Sony’s return to UK

Sony Mobile wants to ‘re-engage’ with the public – starting with a £20 million marketing blitz. Paul Withers asks the firm’s president of North Western Europe, Pierre Perron, how he intends to claw back market share

  • Staff Reporter
  • 24 April 2012
  • Manufacturers, News

Sony kicks off £19m UK ad campaign to promote Xperia range

Manufacturer trebling its 2011 marketing spend to as it promotes its Xperia, S, P and U handsets

  • Staff Reporter
  • 26 March 2012
  • Features, Manufacturers

Going it alone – can Sony challenge in the mobile market?

Following the break-up of its partnership with Ericsson, Sony is to become a standalone mobile vendor. Michael House asks leading industry figures how they rate its chances

  • Staff Reporter
  • 2 March 2012
  • Manufacturers, News

Sony completes £871m deal to buy Ericsson’s share of Sony Ericsson

Company is renamed Sony Mobile Communications, with Bert Nordberg remaining as president and CEO

  • Staff Reporter
  • 16 February 2012
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