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Hearts and minds – Sony’s return to UK

Sony Mobile wants to ‘re-engage’ with the public – starting with a £20 million marketing blitz. Paul Withers asks the firm’s president of North Western Europe, Pierre Perron, how he intends to claw back market share

  • Staff Reporter
  • 24 April 2012
  • Manufacturers, News

Sony kicks off £19m UK ad campaign to promote Xperia range

Manufacturer trebling its 2011 marketing spend to as it promotes its Xperia, S, P and U handsets

  • Staff Reporter
  • 26 March 2012
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