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TCL: affordability key to vendor proposition
The vendor released its smartphones during the pandemic
TCL continues to make gains following 2020 European mobile launch
Vendor has seen some early successes as it seeks to establish itself as a European household name
TCL sets no targets for new own-brand range
TCL’s UK distribution is handled by Eurostar Global and Data Select
TCL unveils England and Spurs star Kane as European brand ambassador
Kane will appear in ad campaigns and create social media content for manufacturer
TCL announces BAFTA partnership to bolster UK device launch awareness
Partnership follows 10 Series launch in June
Alcatel makes Eurostar official distribution partner
Third partnership in three months for distributor
Brexit’s market impact may hinge on hit to confidence in spending
General feeling is the telecoms effect won’t be too big, though there may be consumer spending anxiety
Alcatel warns of doom and gloom in the event of no deal
Alcatel has planned for the worst case scenario as Brexit looms
Alcatel launches UK advertising campaign to push 3 Series
The manufacturer will advertise through street placements, online, and social media
MWC 2017: Alcatel rebrands to keep itself going for 20 years
The rebranding was done to attract a new target audience