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Vendor will face stiff competition to regain share after reaffirming commitment to mobile with new handsets
Sony Mobile wants to ‘re-engage’ with the public – starting with a £20 million marketing blitz. Paul Withers asks the firm’s president of North Western Europe, Pierre Perron, how he intends to claw back market share
Dominic White looks at the latest development in the manufacturing sector, and reckons Sony has gained a handset business with big potential to improve
The joint venture once sold 103 million handsets in a year, but has been in decline since. An expected comeback failed to spark, and Mobile News asks the industry where the problems lie