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Sony still up for the fight as it launches fresh 5G-ready range

Vendor will face stiff competition to regain share after reaffirming commitment to mobile with new handsets

  • Staff Reporter
  • 29 April 2021
  • Features, Manufacturers

Hearts and minds – Sony’s return to UK

Sony Mobile wants to ‘re-engage’ with the public – starting with a £20 million marketing blitz. Paul Withers asks the firm’s president of North Western Europe, Pierre Perron, how he intends to claw back market share

  • Staff Reporter
  • 24 April 2012
  • Comment

Business Watch: Sony split is latest act in handset sector drama

Dominic White looks at the latest development in the manufacturing sector, and reckons Sony has gained a handset business with big potential to improve

  • Staff Reporter
  • 7 November 2011
  • Features, Manufacturers

Is it time for Sony to ditch Ericsson?

The joint venture once sold 103 million handsets in a year, but has been in decline since. An expected comeback failed to spark, and Mobile News asks the industry where the problems lie

  • Staff Reporter
  • 18 August 2011
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