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Sony begins £40m marketing push with new Xperia campaign

Manufacturer claims campaign is its most ambitious to date

  • Staff Reporter
  • 26 February 2013
  • News

Sony Mobile global CMO Steve Walker to quit

Walker to leave next month after 17 years as part of a wider restructure of the manufacturer’s sales and marketing divisions

  • Staff Reporter
  • 12 February 2013
  • Manufacturers, News

Sony launches marketing campaign for Xperia handsets

Manufacturer to begin multimillion pound campaign for its new Xperia handsets with a television advert this Saturday 

  • Staff Reporter
  • 19 March 2012
  • Manufacturers, News

Sony Ericsson appoints new communications and marketing heads

Changes made to global executive team as manufacturer looks to increase Android market share

  • Staff Reporter
  • 9 March 2011
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