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Sony begins £40m marketing push with new Xperia campaign
Manufacturer claims campaign is its most ambitious to date
Sony Mobile global CMO Steve Walker to quit
Walker to leave next month after 17 years as part of a wider restructure of the manufacturer’s sales and marketing divisions
Sony launches marketing campaign for Xperia handsets
Manufacturer to begin multimillion pound campaign for its new Xperia handsets with a television advert this Saturday
Sony Ericsson appoints new communications and marketing heads
Changes made to global executive team as manufacturer looks to increase Android market share