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Broadening ecosystem also includes wearables, earbuds and Microsoft cloud gaming partnership
However Apple’s flagship iPhone’s retain the most value over time according to Compare My Mobile study
Apple sold the most but has market share challenged by Samsung and Huawei
Reduction in marketing expenses offset decreased device sales
Strong performance in China while other key markets faced covid disruption has helped Huawei claim top spot for Q2
Samsung holds top spot in Europe but mounting problems for Huawei sees the vendor lose six per cent market share YoY for Q2
Samsung has pushed its own services in recent years to personalise its offering
Samsung’s mid-range struggles against challengers, while Huawei sees consumer confidence dip
Appeals from Huawei’s Victor Zhang and the CTOs of Vodafone and BT were not enough to dissuade the committee from ending Huawei’s mission of helping build 5G networks in the UK
The Galaxy Z Flip 5G is available in the UK from August 7