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Cutting Room: Putting the shine back in the LG brand

The manufacturer’s UK and Ireland head of mobile Andrew Coughlin said it will double marketing spend next year. Paul Withers discusses why it is vital LG sticks by this promise for it to achieve its aims

  • Staff Reporter
  • 2 December 2013
  • Manufacturers

Phones 4U first to stock LG’s new Prada phone

Retailer secures lead on third handset to result from partnership between Korean manufacturer and Italian fashion house

  • Staff Reporter
  • 26 January 2012
  • Manufacturers, News

LG to launch new PRADA handset in 2012

LG and PRADA renew agreement first signed in 2006 which will see a new PRADA phone launched in early 2012

  • Staff Reporter
  • 24 November 2011
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