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HSC has been rebranded as ‘Carphone Warehouse Business’ and has set its sights on being the UK’s number one destination for the B2B market. In an exclusive interview, editor Michael Garwood hears about its plans
HSC to be rebranded as Carphone Warehouse Business on June 1 in a move that will give the retailer the widest reach in the UK B2B market under a single brand
With HSC business manager Bob Sweetlove’s admission that a rebrand of the distributor by Carphone Warehouse is a possibility, Paul Withers looks at how the move would make perfect sense for both firms
Closer working relationship between distributor and retailer parent could lead to combined brand
Carphone Warehouse appoints Paul Layte as new group business director who says retailer can achieve same success in B2B as it has in consumer connections