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Emerging MVNO sectors will lead to the leveraging of brand identity and improved relationships between brands and consumers, according to Ashdown, with new market niches possibly proving to be profitable
Cognatel CEO Mark Ashdown sees differentiation and evolution being the key for MVNOs this year, with new business models emerging that tap into niche demographics
New MVNO Alpha Mobile will look to capture between 30 and 40 per cent of Alpha’s fixed line base in its first year