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Electricals giant AO has launched its own mobile service, becoming a light MVNO on the Vodafone network with Digitalk providing the technology platform.
AO World acquired online retailer Mobile Phones Direct in December 2018 Online electronics and appliances retailer AO has launched a website dedicated to its mobile offering. The website, which has been launched today (August 8) will feature an extensive choice of handsets from a number of vendors with plans available through the big four operators.
Following AO World’s takeover of Mobile Phones Direct, both brands will play a key part in its future