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The manufacturer will be the largest tenant in the building when it completes the move by 2021

CEO Tim Cook hailed the device as Apple’s best yet, but reception from B2B dealers and analysts wasn’t as positive

Rising smartphone costs have fuelled a demand for leasing solutions

The new flagship will go on sale this Friday (September 16) and is available in a standard 7 and larger 7 Plus variant

Apple claims its latest iPhone 7 handset is the ‘best’ smartphone it has ever created. The new device was unveiled to thousands at the Bill Graham Civic Auditorium in San Francisco tonight (5PM GMT, September 7). It is the 14th iPhone since the first iteration launched in June 2007 and comes after the manufacturer announced in

Interest in Apple’s latest iPhone release has fallen to an all-time low according to the B2B channel, with Samsung now dominating sales. Apple unveiled its latest incarnation,the iPhone 7 at its annual autumn event in San Francisco last Wednesday (September 7). Its release date has been mooted to be a week later, on September 16.

Customers will get a free six-month trial when it becomes available from September 1

Browett had only spent seven months at Apple as its retail senior vice president between April and October 2012

Smartphone passes landmark nine years after smartphone was first made available
Smartphone sales fall for second straight quarter but CEO Cook says results reflect stronger customer demand and business performance than it had expected