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Alcatel OneTouch in $100m global brand drive
Advertising campaign in 40 countries promoting its reversible Idol 3 flagship smartphone
Alcatel Onetouch launches first UK above the line advertising campaign
Campaign for Idol 3 flagship will run across TV, cinema, digital displays, online and social media
Alcatel Onetouch Idol 3 goes on sale in UK this month
“100 per cent reversible” smartphone costs £210 for 4.7 inch version and £260 for 5.5 inch model
Alcatel OneTouch unveils “100% reversible” Idol 3
Idol 3 available in 4.7 inch or 5.5 versions and interface works while phone is upside down