Analysis: Beyond the Interface: What WWDC 2025 reveals about Apple’s direction

Apple’s Worldwide Developers Conference (WWDC) 2025 presented a strategic direction with three overarching themes reports IDC VP Devices EMEA  Francisco Jeronimo from Cupertino  (main pic). There is a comprehensive design overhaul across all its platforms, the introduction of a new OS naming convention, and continued development of Apple Intelligence. This year’s event was not about disruptive

ANALYSIS: Apple’s new AI era will disrupt our lives

This year’s WWDC is one of the most significant Apple events in recent years writes IDC vice president for data and analytics Francisco Jeronimo.  With smartphone, tablet and PC sales slowing down due to high adoption rates and offering just incremental improvements from the previous version of devices, Apple needs to reignite consumers excitement to