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Apple’s Worldwide Developers Conference (WWDC) 2025 presented a strategic direction with three overarching themes reports IDC VP Devices EMEA Francisco Jeronimo from Cupertino (main pic). There is a comprehensive design overhaul across all its platforms, the introduction of a new OS naming convention, and continued development of Apple Intelligence. This year’s event was not about disruptive
Samsung reclaimed the top spot in global smartphone shipments for Q1 2025, driven by strong performance across both its premium and mid-range segments, according to IDC’s Worldwide Quarterly Mobile Phone Tracker.
This year’s WWDC is one of the most significant Apple events in recent years writes IDC vice president for data and analytics Francisco Jeronimo. With smartphone, tablet and PC sales slowing down due to high adoption rates and offering just incremental improvements from the previous version of devices, Apple needs to reignite consumers excitement to
Apple is expected to sell over 150 million units of its new iPhone 15 lineup within the first 12 months of release, according to research firm IDC.
New mobile brand Nothing has turned heads in the industry with its quirky name and marketing, launching its first phone globally in July. But will the firm be able to sustain this buzz in the long term?
Mobile News gathers the thoughts of industry experts and analysts on the impact
Apple’s latest range gives customers a chance to be ready for benefits of new tech as it grows
Closure of the brand’s 531 standalone outlets was caused by shifting nature of market, say observers
iPhone sales dropped nearly 10 per cent year-on-year during the fourth quarter
Huawei’s launch of its Mate 30 Pro last month came at a difficult time for the company