Now Birmingham gets the EE Experience

EE has opened its latest Experience in Birmingham as part of a £6 million investment in brick-and-mortar retail this year. EE has now opened 30 experience-led stores. EE has been expanding its Experience Stores with recent openings in the Metrocentre in Gateshead and the Bluewater Shopping Centre. Since the launch of its flagship EE Studio

Manchester gets more Experience of EE’s retail strategy

EE has opened its second Experience store in Manchester, a year after the launch of the first Experience store in Manchester’s Trafford Centre. EE reports that this new store has produced a 25 per cent boost in footfall compared to previous stores in the area. Manchester is now the first city to have two of