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HTC sales hit five-month low in July
Revenue halved from June and down by almost a third to just over £200m as manufacturer looks to hit its quarterly target of at least £831m
HTC to drop ‘quietly brilliant’ tagline
HTC chief marketing officer Benjamin Ho announces move away from slogan as part of new ‘bolder’ marketing strategy in Wall Street Journal interview
HTC appoints ex-Motorola VP to refocus global marketing
The mobile manufacturer has appointed Benjamin Ho, former president and chief marketing officer at Motorola Asia Pacific, to make HTC seem more appealing to the mass market