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AO outlines centralised structure after Baxendale departure

AO Mobile MD role now defunct

  • Staff Reporter
  • 24 June 2020
  • Features, News, Retailers, Retailers

AO and MPD to harness dual brand power in drive for growth

Following AO World’s takeover of Mobile Phones Direct, both brands will play a key part in its future

  • Staff Reporter
  • 24 June 2019
  • News, Retailers

AO World sets out vision to be the largest online-only seller of mobile

AO World has unveiled ambitions to become the largest online-only mobile retailer in the UK after its acquisition of Mobile Phones Direct (MPD). The online white goods retailer announced earlier this month that it has agreed to buy MPD for £32.5 million with completion of the sale due before March 31, 2019. AO World plans

  • Staff Reporter
  • 19 November 2018
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