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AO World acquired online retailer Mobile Phones Direct in December 2018 Online electronics and appliances retailer AO has launched a website dedicated to its mobile offering. The website, which has been launched today (August 8) will feature an extensive choice of handsets from a number of vendors with plans available through the big four operators.
Following AO World’s takeover of Mobile Phones Direct, both brands will play a key part in its future
The P Smart will be available from January 10 in the UK across a number of retailers
AO World has unveiled ambitions to become the largest online-only mobile retailer in the UK after its acquisition of Mobile Phones Direct (MPD). The online white goods retailer announced earlier this month that it has agreed to buy MPD for £32.5 million with completion of the sale due before March 31, 2019. AO World plans