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Advertising campaign in 40 countries promoting its reversible Idol 3 flagship smartphone
“100 per cent reversible” smartphone costs £210 for 4.7 inch version and £260 for 5.5 inch model
Manufacturer sets goal as it appoints two senior executives to sales positions
New device has just a 3.5-inch display and is aimed at first-time smartphone user
Smartwatch will cost £99 and will be available from Currys/ PC World from “mid-June”
Pixi 3 range includes 5.5 inch smartphone plus 7 inch and 8 inch tablets, all displayed at MWC
Latest handset from price conscious handset manufacturer now available through UK’s largest operator
Latest handset from manufacturer now available through Carphone Warehouse website
Tiny 2.8 inch screen ‘Pop Fit’ Android smartphone targeted at sports and music fans
Handset manufacturer to have its branding and promotional material at all 14 stadiums of the competition, which runs from February 7 until October 11