Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Mystery Shopper wants a smartphone but is confused by all the available options. He wants to surf the web and take photos and can spend up to £15 a month
5: Get Connected
Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 2/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 3/5
Total – 15/30
4: Tesco
Product range – 4/5
Product knowledge – 2/5
Airtime knowledge – 2/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 4/5
Total – 16/30
=2: Vodafone
Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 18/30
=2: T-Mobile
Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 18/30
1: O2
Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 21/30
Full article in Mobile News issue 511 (April 9, 2012).
To subscribe to Mobile News click here
This mystery shop was conducted by infinite, a leading field marketing provider specialising in the technology and FMCG sectors. To find out how infinite can support your brand please visit www.infinitegroup.co.uk.