Mystery Shopper: Watford

Mystery shopper is looking for a tablet, just on staff recommendation and price. What devices are stores offering at the moment and what deals can he find?

=4: O2

Product range – 0/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 5/5
Shop appearance – 5/5 
Total – 19/30

=4: Orange

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 5/5
Total – 19/30

3: Carphone Warehouse

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 5/5
Total – 20/30

2: Vodafone

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 26/30

1: Three

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 28/30

Summary

The Three store is this month’s winner with CSA Sam’s excellent customer service and a 15GB data allowance – over 10GB more than the other stores could offer.

Vodafone was a very worthy runner-up, but less free data meant it just missed out on the top spot.

Carphone’s customer service was underwhelming but it had a great promotion offering a free HTC Flyer tablet with selected handsets.

The Orange store’s CSA disappointed with his lack of product knowledge and O2 was never really in the running as there weren’t any tablets in store.

Full article in Mobile News issue 504 (December 19, 2011).

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